COMMUNICATING THROUGH ARTISTIC SET-UPS: THE EXPERIENCE OF COLLETTA DI CASTELBIANCO
Barbara Bertagni and Fernando Salvetti

This article covers the artistic set-ups which constitute an efficient form of communication, involving an innovative modality of communication and management of the image of a company or of a territory.
To fit out a space means to create a climate, generate a frame favoring and stimulating the reflection and confrontation, to metacommunicate values and vision, to surprise with a captivating management of picture, to involve not only at a cognitive level, but also at an emotional level.
And so it was with Colletta di Castelbianco which is quite a charming medieval village: a bunch of stone houses with colored windows, castled in the Ligurian hinterland of Albenga (SV) in a thick cobweb of alleys and “carrugi” (typical Ligurian narrow streets).
Restored lately by the architect Giancarlo De Carlo and entirely cabled, the village presents an ancient heart with a hyper-technological soul.